Big Fish Products offer fun shirts and hats that are comfortable, functional and look good!
Big Fish Products wanted their e-commerce site to better reflect the fun and quality of their products and the fact that they donate a portion of all proceeds to non-profit organizations.
Big Sky approached this project, as we do all our projects, understanding Big Fish’s business, their competition, and how to provide a clear path to users for purchasing products. Big Fish provided us with the logo, however we established brand colors and the brand tone. For this site, the colors and the creative are based on the concept of a watercolor water theme that flows throughout the background, layered playful bubbles. These washed tones allow the products to “pop” from the background. The bright green calls to action are contrasted with the background and photos to guide users throughout the site.
- User Experience Strategy & Design
- Content Strategy
- Responsive Design