Process

It All Begins with Strategy

Maybe you landed on our site because you need help with a new brand or website, or a refresh on your existing site. You came to the right place!

Before we dive into designing your brand or website, or any other type of marketing material, we stop and think about what differentiates your business, or makes your business unique. Everything we do begins with strategy first.

We’ve developed what we call our “4-D” process, and it helps us deliver a website or other marketing piece that’s both functional and effective.

4-D Process

DISCOVER

We ask questions about your brand and industry, including your target market, what makes your brand special, and what you expect from your website. We also research your competitors and take note of what they’re doing well—and not so well—so we can take advantage of existing opportunities. Then, we compile a creative brief that outlines everything for your project: budget, strategy, goals, deliverables, and schedule.

DESIGN

From what we’ve learned in the Discovery stage, we flex our creative and logical muscles. Of course, you want a site that looks great. But the logic behind the site—how it functions and flows or how effective the user experience will be—is just as important. We strategize about search engine optimization (SEO), create wireframes, develop content and create a visually compelling experience that will guide users through your site. We also ask for your input and feedback every step of the way.

DEVELOP

Once you’ve approved the proposed design, our developers build out your site using WordPress, a content-managed system and develop a staging site for you to explore and review. We also make sure you have the marketing tools and measurement systems that will deliver new customers and generate the data you need to constantly improve your site.

DEPLOY

Before your site goes live, we implement rigorous testing and resolve any issues to ensure your site will be running optimally. Once your website is launched, we continue to provide support and maintenance and offer training to your staff if content updates will be made internally. A website is never truly “done.” It should evolve and grow with your business.

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